How to get the most out of your blog and social media

Having your own space on the internet can be empowering as it allows you to have your own say on a range of topics whether you want to talk about fashion, travel, sports or even food. There are endless blogs and social media accounts that allow you to engage with others who have similar interests and this may have encouraged you to set up a blog of your own. If you’d like to enter the world of blogging but don’t know where to begin, Click Consult have created a simple guide to blogging and social media. In this post, we’re going to look at ways you can get the most out of your own blog and social channels.

Setting up your blog

There are numerous platforms you can use to set up a blog, but a lot of bloggers opt for WordPress, Blogger and Wix. All of these platforms are easy to use with plenty of resources online that simplify the process for you or you can even use a company like BrightFlow to build a WordPress website for you if you’re struggling. You’ll also need to purchase a domain name and will need to check if your preferred blog name is available. Choosing a theme for you blog is also important as your site will need to load quickly but also needs to look aesthetically pleasing and be user friendly.

Improving your blog’s performance

There are many things you can do to increase the visibility and reach of your blog. You might already be attracting a good amount of traffic to your page, but is it enough? Since the world is all about accessibility today, including solutions that can help people with vision impairment or suffering from a language barrier understand your content better can be the right way to go. Those are demographics that most people fail to consider while blogging. You can do this with the help of text-to-speech software from the likes of WellSaid Labs that can enable you to provide voiceovers in the AI voice and language of your choice. Moreover, there’s a range of plugins you can install on your WordPress site which extend functionality and performance. Popular plugins include Google Analytics, Yoast SEO, Contact Form 7 and Jetpack. By using Google Analytics this will allow you to monitor the performance of your site, including insights of how users find your site and how they use it. By sharing regular and informative content on your blog, you will help build your audience, drive traffic to your site and increase your domain authority. Domain Authority (DA) measures how trustworthy your site is and is ranked out of a score of 100. You can increase this by guest posting on other blogs and track your DA by using Moz.

Utilising your social media

Social media is another way to drive traffic to your site. If you post to your social channels daily and interact with your followers as much as possible, it will help keep your numbers up. Only set up accounts that you know you will use, for example, there’s no point having a YouTube channel if you’re not going to post anything to it. Take advantage of the hashtags and make sure you use ones that are relevant to the content you want to share. This is how people with similar interests will find your social media posts and then go on to read your blog posts. Don’t forget to share other people’s social posts as this can also help your channels grow.

These are just some of the ways you can use your blog and social media to their full potential. If you have any tips or advice of your own that you would like to share, join in the conversation using the hashtag #BloggerGuide.

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