While there’s something to be said for knowing your exact target market and working toward capturing their interest and business, many businesses also feel that it can be beneficial for them to branch out into other segments of that market by casting a bit of a wider net. But in order to do this, you have to be able to appeal to all facets of this audience.
Although knowing exactly how to broaden your horizons with your business can be challenging, it can also be very worth it to you if it means getting more business and making more money. So to help you in doing this, here are three ways you can make your website appeal to a wider audience.
Find Influencers You Want To Work With
If you feel like you’ve tapped out the audience that you currently have to work with, it might be time to think about how you can create business relationships with people who can help you get your foot in the door with other audiences. Generally, these people are called influencers.
When you seek to work with an influencer, or someone who already have their own loyal and significant following of people, Danny Iny, a contributor to CopyBlogger.com shares that you can often make the offer of working together more appealing to them if you involve them in a project you’re working on. By teaming up and creating something new and exciting that will benefit both your current audience and the audience the influencer would bring to the table, you could have a match made in heaven.
Know What Each Market Wants
When working to appeal to a wider audience, you have to know what this new audience wants and how you can work that into what your current audience wants as to not alienate either set of people.
In many situations, your audience groups will be broken up due to things like age, background and more. To bridge these gaps, you have to know how to communicate with each group and what they want. For example, Intuit Quickbooks shares that older markets often want quality and reasonable prices while younger audiences favor personality and professionalism along with easy access to your content through their mobile devices.
To ensure you’re able to cater to both, try to do things like using the right keywords in your content and finding ways to use link building services that will connect you to the right influencers online,
Create Shareable Content
Another great way to get your name out to a wider audience is to create content that you current audience wants to share with all their friends. Ali Mirza, a contributor to Forbes.com, shares that in many instances, this means not only creating great blog posts, but also creating videos, which are easily shared by people on social platforms today.
If you’re looking for ways to appeal to a new and broader audience, consider using the tips mentioned above to help you learn how you can do just that.
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Hey, I’m Rory and I am the ultimate accidental geek.
Born in London I was never interested in technologies until I started a part-time job at Apple and now I can’t get enough. Join me as a help you navigate the world of tech with some of my fellow geeks.